Content Impact - Categories

Ideally, these items have high potential to pivot into High Impact content based on their usage, and promotion company wide.  However, not all content will move in this direction - and that’s okay!  Depending on their specific use case, they can remain in Promote over time, as it may be the intention of the item.

Optimize items have a high engagement score, but lower sales score.

• Are these items meant for educational purposes, preparation or follow up content?  If they’re being used in meetings, but not necessarily pushing the opportunity along, consider their purpose of being shown in the meeting - are they showcasing a feature functionality, not necessarily used for presentation?

• Tips: Consider the strategy around these items - what is their purpose, and how should they be used?  If these items are intended to be used to drive revenue, consider revising the story the item should tell and improving the design of these items to be more impactful, by including animations, interactivity or adding video assets to increase engagement.  Promoting the item within internal workspaces, training or via Readiness also helps with the adoption of the item. 

• Mediafly Use Cases: At Mediafly, we audit our content via the Content Impact chart quarterly to monitor the performance of content.  For Optimize content, there are a few factors we look at when determining strategy for the item.  First, what is the intended use case?  If the item is intended to be presented in a meeting, we review the content and branding of the item, and flag it for internal review.  However, if the content is used internally for educational purposes, or tagged to be specifically follow up content, there is no action required.  Depending on the strategy itself, these items are featured in our Sales Enablement workspace, or can be promoted in our “Most Viewed” and “Most Shared” sections. 

Ideally, content that is flagged as Optimized will continue through it’s content journey to become Promoted and ideally High Impact, depending on it’s use case.  For internal documents, it can be expected that the item itself remains in Optimize, as the item is being used as expected.

Review items are not used in sales interactions, or being utilized by reps.

• Typically, items that are flagged for Review can be items that are useful, however are not being surfaced appropriately, or have outdated content or branding.  It doesn’t mean that these items aren’t useful - it can just be the reps are discovering them on their own.  In the case that the item is out of date, or items that are no longer apart of the companies current initiatives, it is recommend that the item is either archived, or moved to the trashcan. 

• Tips:  It’s important to be familiar with the content that lives with your Mediafly environment - without this knowledge, it can be easy to fall into a routine of archiving or deleting content that can be really valuable to end users.  When revising this particular content, consider what the item is, and of course, the purpose it serves.  Is the item simply outdated, or requires a rebrand?  If so, flag the item for an update in collaborating with Marketing and Creative teams.  For items that are simply not being discovered, consider adding them into a specific Workspace flow, featuring or promoting the content internally.

• Mediafly Use Case: When approaching Review items at Mediafly, we consider the use case of the content, as well as the contents of the item - is this something that’s useful for our team, or is it something that we’re not longer promoting company wide?  In the case of good content that simply isn’t being used (which is something we’ve seen), we adjusted our strategy on how our content is surfaced to our end users.  Rather than relying on users to understand the ins and outs of our content folder structure, we adjusted our Workspace strategy to surface content we believe our users should be presenting and sharing to tell a better story about Mediafly.  In the case that the content is so outdated that it no longer reflects our products, we archive the content for 90 days, and then delete it from the system.