What is share engagement score?

Mediafly's share engagement score is a number from 0-100, with 100 being the highest, that gives you a measure of how engaged the recipient was with the content you shared. This score, at a single glance, can give you a quick idea of how much content was viewed and the time spent by your recipient as it compares to the other shares in your environment.

If someone views just a few pages and spends little time on the share, expect to see the score in the range of 0-40. Long viewing durations and thorough content review by the recipient will result in higher scores, 70 and up. Anything in between means slightly below-average engagement yet the recipient did look through the content just not as in-depth as other shares experience.

Content shared and the duration needed to view it can differ from the organization to organization so we make sure to provide a customized score that's adjusted to what your organization's best share consumption looks like.