When it comes to predicting revenue growth and scaling sales execution, setting and tracking against goals is key. That’s why we’ve made it easy. Now you can set Goals for any metric: Accounts, Contacts, Campaign Member, Campaign, Issue, Lead, Opportunity Product, Task, Case, Meeting, Recording, and Opportunity.

Want to look at it by team, rep, or by stage or business segment? As with all of our reports and dashboards, you can filter in real-time to get the views and answers you are looking for. And of course, drill into the detail for every deal, contact, person, and more. Let's get started on Creating, Setting, and Reporting on Goals.

Have you already created goals and are ready to report on them? Click here!

Creating Goals

1. Open Goals (Settings > Goals)

2. Click Add to add a new set of goals or open an existing goal.

3. If adding a new set of goals, select your new goal template. (In this example, we'll be creating a Bookings Goal.) Click next.

4. Enter the new goal Name and Description, click next.

Attainable Filter (optional)

You can add an "Attainable Filter" to a goal that will allow you to show attainable data in goal reports so you can visually track goal trajectory and coverage. (Eg. "Here's where we are/were (attained) and here's where we could be/could have been (attainable).")

If you do not specify a filter, the graph will consider all content attainable (anything that doesn't match the attainment filter.) For example: Opportunities, Attained = Closed Won, so with no attainable filter specified, all "not won opportunities” would be considered attainable. In this case, you'd want the attainable filter set to only consider open opportunities, otherwise it would not account for lost deals. Not all properties have a “lost” concept or something similar, so this doesn't apply to every property.

Note: Property with vs. without history tracking enabled

Properties without tracking history enabled: You will not be able to graph this property's data over time.
Properties with tracking history enabled: You can graph this property's data over time to show what was attainable in each period.

*Properties with history tracking enabled will show the history icon inline with the property name

Attainment Filter

Set the standards of goal attainment by clicking on Attainment Filter, then click the + Add Filter button to customize filters to be considered in progression to a goal. This is the definition of hitting a goal. For example, the goal below will consider opportunities that are Closed Won: Closed (Is Closed = True) Won (Is Won = True).

*Note: If you're creating a Pipeline Coverage goal, be sure you are excluding closed lost opportunities in the attainment filter. Learn more about Pipeline Coverage goals and reports here.

Segments

Configure forecast segments on which to set goals. To add a new segment, click the + Add Segment button, or click on an existing segment name to make changes to an existing segment.

For each segment, enter a Segment Name. Select an Attainment Date, for example, the attainment by Close Date, and select a Calculations Field, for example, the attainment by Amount from the dropdown menus.

You can also add filters per segment. For example, below the Type filter is added to only include New Business, ensuring the "New Business" segment is only tracking New Business opportunities.

The segment configuration below would track New Business opportunities by their closed dates, based on the opportunity amount.

This configuration also established the segments available in Forecasting.

Goal Configuration

Configure Calculation options

Select an Interval on which your goal will be based

Select Calculation for the goal

Configure Goal Hierarchy

Select a Hierarchy:

Forecasting

To enable forecasting for your goal, first, toggle "Forecasting Enabled" to ON.

Forecast By

Select Months, Quarters, or Both to Forecast by. This selection will dictate what forecast periods are populated in your Forecast submissions.

Forecast out up to...from today

Dictate how far to forecast out up to a selected number of months or quarters for the goal. For example, the selection below will forecast out up to 12 months from today.

Click Save.

Your new goal is now on the goals list!

To enable the new goal

Toggle the Off/On next to the goal to ON.

Setting Goals

Open the new goal from the goals list.

Open the Audience tab.

You will see each segment represented by a tab at the top. In each segment, there will be a horizontal display of time intervals aligned vertically with users/roles in your hierarchy.

Select one segment tab at a time and follow these steps for each.

You can expand and collapse the hierarchy to view the users/roles you want to enter goals for.

Select a goal section beneath a time interval that is aligned with a user/role and enter the goal for that individual during that time period.

Below we have entered $200,000 as a goal for Paul Eriksson in April 2021. Repeat for all desired users/roles and time periods for each segment.

Click Save.

You have now set goals!!

Goal Cards

It's great that you've been able to set some goals, but now let's SEE them!

If you run into any issues, please contact support.